Here’s how you can get your direct mail piece opened first. Guaranteed.
When writing copy for direct mail you have to always ask yourself will it get noticed in order to get opened and read. Doodleopes® envelopes will get the direct mail piece opened every single time simply due to its outrageousness and individuality.
- When Ralph and Mary get home from work at night and go through their BIG pile of mail that they receive each day in their mail box, they’ve gotta place this envelope in the ‘A-Pile.’ This is THE pile you want to be in. It’s the pile that gets opened first. Which brings me to my next point:
- The inside of the envelope is congruent with what is in the outside. This is a BIG mistake that I see people make all of the time. They mail out something that gets opened but nothing ties in the outside with what’s inside the envelope. In this case, there are two things that tie everything in together. First of all, the stationary matches the envelope and ALSO the copy ties everything in together. For example, read the PS which explains the ‘doodling’ and of course the use of a handwritten font is consistent with the whole doodling thing of writing with a pen in hand. Only after the piece of mail gets opened can you begin to worry about increasing copyreadership. That’s where what I call cosmetic enhancements come into play such asfont, bolding, underlining, subheads, etc. Then, you can head over and use our Doodleopes® copy enhancements to finish the job! Doodle-opes® #10 envelope
Ordered in quantities of 100
